Charlie de Mierre
Partner and Creative Director'After a brief stint with IPC as a sub-editor, I went to work as an advertising copywriter at a creative communications agency in London. Having been head of copy there for five years, I joined dMC as Creative Director and established a full-time creative side of the business called Mooka. I play a part at every step of every creative project, from initial brainstorm to final proof, partly because I like to get involved and partly because I want to be sure that the big ideas are always practicable, which so often with creative agencies, they're not.